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Cultural Creatives

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There is a growing mass of individuals – from all walks of life, social class and political persuasions – who represent an alternative consciousness in relation to the meaning they have given to their lives and how they view their relationship with others and the world. The term, first coined by sociologist Paul H. Ray and psychologist Sherry Ruth Anderson, in their 2000 publication, is Cultural Creatives.

It is suggested that if you have 10 or more of the following qualities or orientations, you are a Cultural Creative:

 love of nature and deep caring about its preservation, and its natural balance;

 strong awareness of the planet-wide issues like climate change and poverty and a desire to see more action on them;

 being active themselves;

 willingness to pay higher taxes or spend more money for goods if that money went to improving the environment;

 heavy emphasis on the importance of developing and maintaining relationships;

 heavy emphasis on the importance of helping others and developing their unique gifts;

 volunteer with one or more good causes;

 intense interest in spiritual and psychological development;

 see spirituality as an important aspect of life, but worry about religious fundamentalism;

 desire equality for women and men in business, life and politics;

 concern and support of the well being of all women and children;

 want politicians and government to spend more money on education, community programs and the support of a more ecologically sustainable future;

 are unhappy with the left and right in politics;

 optimism towards the future;

 want to be involved in creating a new and better way of life;

 are concerned with big business and the means they use to generate profits, including destroying the environment and exploiting poorer countries;

 unlikely to overspend or be heavily in debt;

 dislike the emphasis of modern cultures on “making it” and “success”, on consuming and making money;

 like people, places and things that are different or exotic.

The conditions for change are present and it begins with each one of us. 

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